Welcome to the May-June issue of Grocery Trader. Again we have been bowled over with admiration for how the grocery industry has responded to the COVID-19 pandemic. Cereal giant Kellogg’s has pledged to donate thousands of boxes of cereal and snacks to help those in need across the UK.


Coca-Cola is supporting FareShare, the UK’s national network of charitable food redistributors, to provide the equivalent of nearly 2 million healthy meals and one million drinks as part of a global commitment to donate $120million to support COVID-19 relief efforts around the world.

Tata Consumer Products is contributing to the care packs for the 1.5m most vulnerable people in the UK and continuing to supply tea to frontline health and emergency staff and patients within the NHS.

The Hildon Foundation, a charity funded by the maker of Hildon Natural Mineral Water, is supporting frontline workers by donating water bottles and helping supply meals.

Waitrose is providing financial aid to its most vulnerable global farming communities, while British Lion eggs is donating eggs to HelpNHSHeroes, an initiative set up by volunteers to provide food boxes for NHS workers for collection at their place of work.

Mintel reveals a dramatic change in online shopping habits over the COVID-19 lockdown period, habits the data analyst believes could prove lasting. It has forecasted online grocery sales to grow 33% during 2020.

On our Meet the Marketer page, Sam Rhodes, Marketing Director at Asahi UK, explains how premiumisation is driving the beer and cider market and how supermarket alcohol sales have increased during the Coronavirus epidemic as pubs are closed.

Joanna Goodman, Head of Marketing (Northern Europe) at General Mills tells us in our Supplier Spotlight interview about the growth of Yoplait and how the Petits Filous core range will be totally renovated this year.

With the menthol ban now in place, Mark Yexley, Communications Director at JTI UK, gives his suggestions on how retailers can remain compliant with the ban.

The enforcement of the ban means the vaping category is set to become bigger than ever. Our Vaping/Next Generation Products feature elaborates further on the evolution of this dynamic market.

Confectionery remains a crucial sector for supermarkets to get right. With over a third of consumers actively cutting down their sugar consumption, the industry has responded with lower sugar variants, as Grocery Trader’s confectionery feature reports.

As the nation stays indoors during the lockdown, they may be turning to home baking for some comfort, benefiting the home baking sector. Our Bread, Bakery and Home Baking feature details all the latest in this sector.

Until we meet again, we urge all in the industry to create a safe environment for customers and staff. Anyone struggling at this time may want to consider turning to industry charity GroceryAid, which has launched a Covid-19 fund for grocery colleagues in need.

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