Welcome to the March-April issue of Grocery Trader. Asda and its charity, the Asda Foundation, have announced a £1m package to support displaced Ukrainian families in Europe and the UK. The supermarket is providing immediate support for families forced to leave their homes in the aftermath of the Russian invasion and long-term support for Ukrainian refugees that arrive in the UK. In addition to the support package, Asda will enable customer cash donations in-store and via grocery home shopping to international charities working on the ground in Ukraine and neighbouring countries.


Lidl GB has announced that it will be the first UK retailer to convert all its cotton staff uniforms to Fairtrade, the independent, third-party certification that partners with farmers and workers to negotiate better prices, decent working conditions, and a fairer deal overall. The uniform range is being rolled out across all stores, with a commitment to purchase 330,000 shirts, trousers, polo tops and chinos, and will be worn by the retailer’s 22,000 store colleagues. This equates to a volume of 175 metric tonnes of Fairtrade certified cotton, benefitting farmers in India.

A new move to scrap all baby wipes containing plastic has been made by Tesco. The supermarket, which is the UK’s biggest seller of baby wipes, will no longer sell branded baby wipes containing plastic. As Tesco stopped using plastic in its own label baby wipes two years ago the entire range will now be plastic-free.

Within the tobacco market, there is continued movement towards low priced propositions across the entire category as consumer demand for value continues to drive tobacco purchasing patterns. This transition towards lower priced tobacco offerings is a key trend that retailers should be prepared to cater for given the value of tobacco shoppers in terms of the wider sales they generate in store, Tom Gully, Imperial Tobacco Consumer Marketing Manager UK, tells Grocery Trader in a Meet the Marketer interview.

Much like fashion, grocery shopping trends can regularly change and evolve and so brands and retailers are under a lot of pressure to respond to consumer behaviour shifts and develop products that suit, says Katrina Bishop, Thought Leadership Activation Manager at NielsenIQ in a Special Report. This is also a challenge because these trends also vary across markets, and so brands and retailers need to ensure they are on the front foot of behaviour changes and address this in their product portfolios and assortments.

More than half (58.0%) of UK consumers are more likely to shop with a supermarket that is actively reducing its food waste, with a quarter (25.5%) saying they are ‘much more likely’, according to a new report released by Checkpoint Systems. The research demonstrates that across the country, consumers are willing to act with their wallets, finding stores that are openly committing to reducing their waste, says our Special Report.

Enjoy reading the issue.


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