- Lidl GB is set to increase space allocated to its own-label fresh chickens by 20% above the current industry standard, with the transition starting this Summer
- Commitment will see the maximum stocking density reduced to 30kg/sqm, positively impacting the living conditions of the birds
Lidl GB has announced a significant enhancement to animal welfare standards for its own-label fresh chickens, solidifying its commitment to ethical sourcing and quality. In collaboration with its suppliers, it will increase the space allocated to its own-label fresh chickens by 20% above the industry standard, elevating the wellbeing for these animals.
The transition, which will start this Summer and is set to be completed by early 2025, involves reducing the maximum stocking density to 30kg/sqm, a pivotal welfare measure that impacts the living conditions of the birds.
Providing chickens with more space to roam enables them to engage in natural behaviours like stretching their wings, dust bathing and exploring, bolstering both physical and psychological well-being, leading to more fulfilling lives.
The discounter will be supporting its suppliers with the transition through increased investment, setting them up for success. Through long-term contracts, Lidl suppliers will also be provided with the security and confidence to continue investing in their future for the long term, ensuring Lidl customers continue to get the best of British at the best prices.
Richard Bourns, Chief Commercial Officer at Lidl GB, said: “Animal welfare is a priority for us, and we are dedicated to ensuring all animals within our supply chain lead good lives. This initiative is a testament to our strong supplier relationships and underscores our continued commitment to championing British food and farming.
“We’re devoted to working with our partners throughout the supply chain to influence positive change. Through ongoing engagement and longer term agreements, we’re able to provide them with the confidence needed to make the necessary investments that will help move the dial on animal welfare. This approach ensures our customers can count on us to deliver improved animal welfare standards, as we continue to offer them quality produce at market leading prices.”
All fresh chicken supplied to Lidl GB complies with nationally recognised third-party standards, including Red Tractor Assured and RSPCA certification.
Notably, Lidl’s free-range RSPCA Assured chicken, which it sells more of than any other retailer in the market1, exceeds the requirements of the Better Chicken Commitment, further exemplifying its dedication to ethical sourcing and providing customers with quality products.
112 w/e 18th February 2024 – volume, Kantar
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