New Coco Pops Chocos is non-HFSS (non-high in fat, salt sugar) and contains no artificial colours or flavours
Kellogg’s is expanding its non-HFSS Coco Pops range with the introduction of new ‘Coco Pops Chocos’.
Coco Pops is the UK’s number one kids’ cereal brand[1] and the latest launch from Kellogg’s has the same chocolatey taste as Original Coco Pops but with curved, crunchy shells.
The non-HFSS product comes as part of Kellogg’s continued efforts to lower sugar within its kids’ cereals portfolio. Since 2017, Kellogg’s has reduced sugar in Original Coco Pops by 50 per cent to help families make healthier choices in the morning[2].
Coco Pops Chocos are available now in Sainsbury’s and Iceland[3], with other stores to follow, at an RRP of £3.29[4] for a 430g pack.
Rui Frias, senior activation brand manager Kellogg’s UKI said: “Coco Pops is our number one selling kids’ cereal brand, so it’s exciting to be continuing to innovate with the range. We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, whilst keeping the rich chocolate and caramel notes that are characteristic to the brand.”
The launch follows on from the introduction of Strawberry & White Choc Flavour Coco Pops in 2021 and Hazelnut Choc Flavour in 2022.
[1] IRI data Total Market 52we to 26th Nov 2022
[2] Rounded to nearest 10 per cent. Sugar has been reduced by 43 per cent vs previous recipe in 2017.
[3] Excludes small stores
[4] Pricing is at the sole discretion of the retailer
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