2013 sees RB UK take Air Wick, its leading home fragrance brand, to another level. Tapping into the psychology of scent, RB will be investing £4m in a pioneering promotional campaign developed to introduce fragrance lovers to the idea of seasonal home fragrances. The new ad broke in February and is directed by Chris Sweeney and is his first commercial campaign through Goodegg. Chris is one of the leading lights in the luxury industry who has worked with Yves Saint Laurent and Gucci as well as singers such as Sophie Ellis-Bextor.

Scent is one of the most powerful of all the senses. A certain fragrance can evoke a person, a place, a treasured memory or even a time of year. As a society we enjoy the variety the seasons bring us; choosing a seasonal scent for your home is the perfect way to bring the spirit of the season inside and make the most of the time of year while it lasts.

The campaign launches with Air Wick’s ‘Spring Collection’, showcasing its exclusive Crisp Linen & Lilac fragrance, a delightfully fresh scent which conjures up a quintessential spring day in your home.

The new advertising campaign shows how Air Wick’s seasonal fragrances are so evocative they can take your imagination on a journey of fantasy.

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