It is a given in 2023 that for a business to reach people and remain relevant, it needs to embrace social media platforms. However, it is not enough to simply have an existing profile. Business brands also need to engage followers, drum up attention, and create engagement as well. How can this be done? The answers are revealed below.
Create a Dedicated Team
A social media account needs a manager who works with a dedicated team of employees. It can be as few or as many as is needed, but the point stands that without someone actively running the account, things will descend into chaos rapidly. By putting a persona at the forefront of the social profile, businesses are able to make a personable connection with their target audience. It makes organisation that much easier as well because there is a specific group that knows what’s being posted and responds to customers as a part of this role.
Make It Customer Compatible
The next step is to work at making the profile customer compatible. This can mean many different things but as a starting point, it should focus on language choice and content formats. For example, if your core demographic is Gen Z’ers, it is apparent that this group responds well to short form content, snappy clips, and quick-fire information. So that is what you do. However, if you are more aligned with Gen X’ers then this will obviously shift into something more detailed that engages customers in a different way.
Create Content Innovatively
It is impossible to create a successful social media account without content that grabs. This is why there is a strong argument for utilising innovative tools for creation such as Adobe Express. It will not only ensure that content is readable, but that it is delivered consistently which is another major factor that contributes to the overall positive impact. Innovation should always be a top priority, and it is more achievable than ever.
Audit Results
There’s no point at all in having an online presence if you do not invest energy and time into auditing the engagements and feedback data. These platforms, especially Instagram and TikTok are incredibly intuitive in this sense. It is possible to create business specific pages where data insights are readily available. The information garnered is expendable in the sense that it allows a business to track what is hitting the mark and observe the content that is not living up to the expected standard.
Post Frequently
Social media is evolving at a constant rate and the people with the most success are the ones who post frequently and focus energy on eliciting those all-important engagements. Customers will be quick to unfollow if your account appears dormant, and this is the last thing you need. In order to retain a followership and grow subscriptions, there has to be a consistent flow of content. This can be anything like daily updates, highlighting promotions, countdowns to big events, and even job vacancies. The more you post, as long as it is relevant to the brand, the more you reach people.
Be Engaging
The content does need to hold a certain level of engagement, however. So, if it doesn’t, but you post all of the time, then you will still run the risk of losing followers because they will simply switch off to the snore worthy updates. Engaging your customer base is arguably one of the most important goals in business because, without it, you will never be able to encourage brand loyalty or reach new people.
Run Promotions
Promotions are a way to boost your appeal and are actually an opportunity to get really creative. It is an easy way to create new sales and there is a wide scope here for convincing new customers to use your services or buy your products. A promotion can be as simple as a voucher for 10% off or it could turn into an entire competition. For instance, one popular method that businesses use over and over again is the share, like and save tactic. The post or story (or both) explains the concept of the promotion, and followers are given a chance to boost their luck by sharing to their own feed, liking the post to drum up interest, and saving it.
Running a business social media account is a big task, but one that merits effort and attention. It is useful to have a dedicated strategy and a core team to handle the daily insights because this is where the real results will flood in.
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