Luxury ice cream brand, Häagen-Dazs, is on a mission to re-invent the nation’s favourite ice cream flavour: Vanilla. Available exclusively in Tesco from 15th March, DUO Vanilla Brownie and Raspberry Crunch will be the latest SKU to join Häagen-Dazs’ popular DUO range.

New flavour combination, Vanilla Brownie and Raspberry Crunch, is a decadent mix of vanilla and raspberry ice cream with rich raspberry sauce for elevated indulgence. The crunchy hazelnut pieces and chewy, gooey brownie pieces offer a fun, multi-texture experience that will appeal to shoppers.

Häagen-Dazs is introducing the new flavour after a stand-out year for the DUO range; since launching in 2021, DUO has established itself as a firm consumer favourite, with high levels of shopper loyalty and strong purchase repeat rates at 29%[1]. New DUO Vanilla Brownie and Raspberry Crunch will build on this success into 2022.

Jose Alves, Marketing Manager at Häagen-Dazs UK, said “Flavour is an important purchase driver in the decision-making hierarchy and lack of choice can cause shoppers to walk away from shelves. By presenting new flavour profiles and combinations we’re making sure there is an ice cream for every type of shopper and occasion.

“Our newest creation, DUO Vanilla Brownie and Raspberry Crunch, is a fun re-invention of the traditional vanilla flavour profile. By using distinctive raspberry flavours, we can elevate the vanilla experience to a whole new level; the delicious flavour combination is a much needed shake up that will be an instant hit.”

[1] Mintel Ice Cream report 2018 & Kantar Covid-19 Barometer Wave 4 2 TOP BOX Mintel 2019 ice cream report

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