Golden Wonder on-pack promotion partnership with Deliveroo continues. The promotion has been successfully operating for 3 weeks and is getting a fantastic level of entries and engagement on social media!
The new TV and ‘Video on Demand’ (VoD) campaign went live last week and runs until the 14th of June – a major investment in driving Golden Wonder brand awareness as well as on-pack promo awareness with the advert being seen over 30 million times in the coming weeks. Even higher viewing figures than originally planned, are being expected, given the increased media consumption due to lockdown. By investing in VoD as well as linear TV Golden Wonder are maximising the reach of the campaign.
The advert will feature in a number of prime time programmes such as Britain’s Got Talent and Beat the Chasers as well as soaps (Coronation St and Emmerdale) and news/current affairs programmes (ITV News and Good Morning Britain) which are seeing increased viewing due to the current situation.
The fun and engaging, new creative is set in a make-believe Golden Wonder factory, showcasing how much flavour is packed into every bag of Ringos, before highlighting the current on-pack promotion and the opportunity to win free takeaways for a year in partnership with Deliveroo.
The advert can be viewed on the Golden Wonder YouTube Channel https://youtu.be/wFq7ze_Ogs0