Following the successful launch of Soreen Lift Bar multipacks last spring, Soreen has launched two new single variants – Blueberry and Banana. These innovative baked goods contain a naturally occurring source of vitamin B12, offering shoppers a delicious and healthier on-the-go snacking alternative that is designed to give them a real boost.
Available now in grocery and convenience, the soft baked bar singles range will appeal to Gen Z who are looking for healthier snacks that don’t compromise on taste whilst also being affordable and convenient. Each Soreen Lift Bar is under 140 calories and are a source of fibre, low fat and vegan friendly.
The launch is being supported by Soreen’s biggest ever NPD ATL campaign, which will run across VOD, Netflix and digital, combined with heavyweight sampling reaching over 65,000 in railway stations and offices across the country.
Liz Jacobs, Marketing Director at Soreen, says: “Our Soreen Lift Bar multipacks have been a huge success with shoppers, selling over 1.2 million units since their launch in 2023[1]. We know there is growing demand for healthier on-the-go snacks, especially from Gen Z[2], which is why we decided to launch our new Soreen Lift Bar Singles range.
“The great thing about the range is that it can provide a much-needed energy boost during the day when people need it most. These delightful on-the-go snacks contain naturally occurring vitamin B12, proven to reduce tiredness and fatigue, they are perfect for those who need that lift. Soreen Lift Bar Singles are also HFSS compliant, so retailers can stock them with confidence in prominent positions in-store, helping them to capitalise on the growing trend for healthier on-the-go snacks.”
The launch of Soreen Lift Bar Singles is part of Soreen’s company mission to champion feel-good nutrition, making healthier choices more accessible for shoppers. As of 2024, Soreen’s entire range will be HFSS compliant.
[1] 52 WE 26th November 2023
[2] Kantar & Shopping Intelligence, 2023
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