Scotland’s leading independent jam producer, R&W Scott, is revitalising its jam and marmalade ranges with new recipes, designs and the launch of a delicious new premium ‘naturally sweet’ fruit jam range.
With a stylish new look, R&W Scott’s popular 340g Scottish Favourites range has been redesigned with a modern, impactful and fresh packaging design which emphasizes the product’s Scottish heritage. The jar also features a recognisable black lid with ‘jam packed with pride’ strapline, Scottish flag and wraparound label promoting the brand.
The Scottish Favourites range, which is RRP from £1.39-£1.59, includes:
• R&W Scott Fine Cut Marmalade with Seville oranges
• R&W Scott Fine Cut Marmalade with no added sugar
• R&W Scott Strawberry Preserve with real Scottish strawberries
• R&W Scott Strawberry Preserve with no added sugar
Additional varieties under this brand includes R&W Scott Brambleberry and R&W Scott Raspberry jam with a RRP £1.59.
The new look Scott’s range is a great value for money product priced at 99p. Available in ASDA throughout Scotland, there are four varieties including Raspberry, Marmalade, Strawberry and Blackcurrant. In-keeping with the Company’s revitalisation strategy, the Scott’s range has been re-launched with a more modern feel with a strong new brand logo, black lid with ‘Flavour Filled’ strapline and an instantly recognisable coloured label highlighting the product variety.
Finally, later this summer R&W Scott will introduce a new ‘super premium’ third tier product made with 100% fruit. With a wonderfully fruity character and naturally sweet taste, R&W Scott’s new premium ‘Naturally Sweet’ range will have the three varieties are: Strawberry, Raspberry and Marmalade. The new range will be available via fine food outlets, delicatessens and specialists later this summer.
Family owned for five generations, R&W Scott has been hand-making preserves from locally-grown Clyde Valley fruit for over 130 years from its factory in Carluke, Lanarkshire.
Established in 1880, the company, which is a standalone division of parent company, The Real Good Food Company, won the 2013 Lanarkshire Food and Drink Award at the 20th Lanarkshire Business Excellence Awards.
With quality and heritage at its very core, R&W Scott still use time-honoured cooking methods based on traditional recipes with open copper pans and small batches of hand-stirred ingredients to preserve the products’ home-made appeal.
The Company’s award-winning jams and marmalades recipes are also created using only the finest quality ingredients. The fruit for all R&W jams was historically sourced from local farms and this tradition has continued with the Scottish berry preserves range, which features only locally grown fruit.
John Easton, managing director for R&W Scott, said: “Our jams and preserves have been enjoyed by consumers for generations and as one of Scotland’s legacy brands, it’s important that our products remain relevant to today’s consumer.
“We have been working on the enhancement of our portfolio for some time and continuously look at ways of improving our product offering. The preserves category is crowded therefore it is important that our products not only stand out but stand the test of time.”
John continued: “We are confident that the enhanced portfolio will stimulate the category and create more choice for consumers. The new premium packaging designs better represents R&W Scott’s values and shows that we are innovators in the industry.”
Anna Finlay, Head of Commercial
Tel: 01555 777917