Leading salad brand – Florette – is continuing to develop new and innovative products with the launch of its latest Crispy Asian and Mediterranean inspired mixes into supermarkets which feature micro leaves that really pack a punch when it comes to flavour.
The Asian inspired mix reflects a more contemporary take on Asian food, based on current food and restaurant trends. Combining vibrant flavours, textures and colours of Asian cuisine such as punchy micro coriander, delicate mizuna and chilli cress, with Florette’s no.1 selling Crispy recipe.
The new Asian-inspired flavours paired with the crunchy radicchio and crisp frisée of the UK’s favourite Classic Crispy, make it the ideal accompaniment for oriental dishes such as Miso Beef Salad, gyoza salad or duck pancakes with hoisin sauce.
While the Crispy Mediterranean mix features garlic chive, developed to provide consumers with a salad that perfectly matches with popular Mediterranean recipes like baked cod, lasagne, pizza, vegetable tagine, falafel and more.
Hazel Clark, Marketing Controller at Florette comments: “With shoppers looking toward more adventurous meal choices, at Florette we understand how important taste and freshness is for our consumers. Classic Crispy is the no.1 selling bagged salad mix on the market, so looking at ways we could develop this with new flavour infusions taking inspiration from across the globe, and experimenting with different micro herbs was a natural next step in adapting to changing consumer tastes.
“Developed by chefs and leaf experts and backed-up by extensive consumer research, the mixes have been designed to be the perfect accompaniment to a wide variety of dishes. They also provide people with the opportunity while we’re unable to dine out at our favourite eateries and restaurants, to re-create some of their favourite restaurant-inspired foods at home; while at the same time staying true to the crispy, bold texture of the Classic Crispy people know and love.”
Supporting the launches will be a digital and social media campaign to raise awareness and inspire people to be more inventive with their meal creations. This is also backed up with plenty of recipe inspiration that can be found on the Florette website: www.florettesalad.co.uk.
In addition, Florette has begun relaunching its much-loved Superfood Salad mixes under a new Power of Plants sub brand name and includes three varieties, a Spinach and Baby Kale Mix, a Wild Rocket and Baby Kale Mix and the Watercress and Red Kale Mix – perfect for adding key nutrients and vitamins back into your diet. The salad mixes were launched following extensive consumer research into changing trends and are ideally suited for health conscious consumers, whether as a starter, main meal or an accompaniment.
This also sees Florette continuing its partnership with Diabetes UK from 2019 where for every pack purchased from the Power of Plants range, Florette will donate 3p to Diabetes UK or 3c to Diabetes Ireland in order to help support the fight against the disease.
While the impacts of the coronavirus have been far reaching, Florette has continued to ensure its products can still be delivered to retailers with no disruption to supply. The launch of new NPD has remained a priority for Florette whilst it has seen an uplift in retail sales – in April value +6% and units +5% versus last year (Source: Nielsen/Kantar 52 weeks to 18.04.20).
The new Crispy Asian Inspired mix is available at Sainsbury’s, RRP £1.50, while the Crispy Mediterranean is available at Morrisons.
The Power of Plants range can be found subject to availability at most major supermarkets.
For further information about Florette, or to view recipes for accompany salads, visit www.florettesalad.co.uk
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