Florette, the UK’s No. 1 Salad brand[1], is giving 50 shoppers the chance to win £500 each this Christmas.
The on-pack promotion appears on Florette’s best-selling Classic Crispy and Mixed SKUs which have had their annual festive makeover to become ‘Father Crispy’ and ‘Have a Holly, Jolly Mixed-mas’. The packs will be available in Sainsbury’s, Tesco, Asda and Ocado from 13th November to the end of December.
Martin Purdy Commercial & Marketing Director at Florette says, “Research shows that shoppers are already gearing up for Christmas 2023 with planning carefully, starting earlier and enforcing budgets the tools they will be using to manage the cost of the holidays[2].
“The cost-of-living is still impacting so many with around half of consumers planning to cut back on spending this Christmas[3]. We wanted to add a little festive cheer to the fixture with our eye-catching new packs and chance to win a sizeable cash prize in the run up to the holidays.”
Whilst salad is synonymous with summer, it does enjoy a second sales peak in the run up to Christmas as shoppers prepare for the festivities.
Research shows that Christmas week in 2022 was 26% bigger than the week prior for prepared salads, representing 1.8m packs more than the previous week[4]. With an impressive 9.3m shoppers and a third of UK households purchasing the leafy salads category in the month of December alone[5], there is a real appetite for the category all year round.
FESTIVE PACKS:
Classic Crispy: A strong mix of vibrant red radicchio, delicate lambs lettuce and crispy frisée makes up the family favourite ‘Classic Crispy’ which will transform into ‘Father Crispy’ just in time for the holidays.
- 450g, RRP £3.25
- 140g, RRP £1.70
- 90g, RRP £1.25
Mixed: Florette’s versatile mild mix of iceberg, frisée, radicchio and lollo rosso, will become ‘Have a Holly, Jolly Mixed-mas’, offering shoppers a chance to infuse festive spirit into their meal times.
- 450g, RRP £3.25
- 125g, £1.25
[1] Nielsen Scantrack and Kantar Leafy Salads Value 52 we to 05.08.23
[2] Ear to the Ground – Fieldwork: 12th September 2023
[3] Ear to the Ground – Fieldwork: 12th September 2023. n=200+ online interviews among a nationally representative sample. Those marking Christmas n=171
[4] Nielsen and Kantar Total Market Prepared Salads week ending 24.12.22 vs week ending 17.12.22
[5] Kantar Prepared Salads 4 we 25.12.22
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