Fibre One 90 Calorie, the UK’s top diet management snack brand[1], has unveiled two non-HFSS SKUs now in major grocers in the UK: Crispy Choc Squares and reformulated fan favourite Cookies and Cream Drizzle Squares. The two tasty additions to the portfolio are already performing strongly with shoppers in search of permissible treats that don’t compromise on taste.
New Crispy Choc Squares are a non-HFSS treat with a textural experience that mixes in crispy pieces to the original brownie for a bite with a difference, while Cookies and Cream Drizzle Squares have been reformulated with 50% less sugar to become HFSS compliant. Both products are high in fibre and under 90 calories, but still provide the same scrumptious, crave-able taste consumers know and love.
Fibre One 90 Calorie is supporting the launches with in-store activity including eye-catching branded gondola ends to drive awareness and top-of-mind sales.
JP Del Carmen, Head of Snacks at General Mills said: “With 42%[2] of UK population actively managing their weight, we’ve reformulated our Cookies and Cream Drizzle Squares whilst also continuing our innovation pipeline with our exciting Crispy Choc NPD.
“Both SKUs contain 50% less sugar and HFSS compliant, so our retailer partners are free to promote the products in store, while consumers now have even more choice from our range of delicious snacks. It’s a win for everyone!”
[1] Nielsen ScanTrack Total Market, Data to: WE 29.04.23 MAT
[2] Nielsen Dieters & Weight Managers segmentation July 2023
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