Dove, one of the largest and best-loved beauty brands in the world, unveils new initiatives to accelerate the beauty industry’s progress to address plastic waste. Through a combination of alternative packaging materials, recycled plastic and investing in refill technology, Dove is driving a movement to create a new value for plastics and reduce the volume of plastic it produces.

The amount of virgin plastic Dove will save per year would be enough to circle the Earth 2.7 times. New commitments are part of Dove’s 2025 commitment to reduce plastic waste, which will see the brand avoid the use of over 20,500 tonnes of virgin plastic per year. The brand has opted for long-term initiatives to ensure a sustained impact, which will contribute to Unilever’s recently announced plastics goal.

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