Denny Bros – the creator of Fix-a-Form® the UK’s leading brand of multi-page leaflet labels – has won five awards for exceptional product and business performance at two recent awards ceremonies.
The company picked up three separate awards at the Bury Free Press Business Awards 2013 presented by veteran BBC broadcaster Nicolas Owen; and two at the 2013 Fix-a-Form® Awards in Brussels which recognise success in on-pack marketing and communication on a worldwide scale.
Fix-a-Form has been growing as a premium labelling brand for almost 40 years now. The widely-acclaimed concept of a combined leaflet-label was originated in the late 1970s by Denny Bros Printing, the Suffolk printing company founded in 1945 by brothers Douglas and Russell Denny. It has become an internationally renowned solution for communicating product information and promotions directly on to any packaged item.
At the Bury Free Press Business Awards 2013, the company was ‘Highly Commended’ within the Environmental Award category for its success with its energy-saving and waste recycling policies; and Managing Director Barry Denny was given the same individual honour within the Lifetime Achievement Award category. At the same time, Daryn Reffell of Denny Bros Supplies was voted Business Person of the Year ‘Winner’.
Denny Bros was also voted winner for ‘Best Informational Leaflet Label’ and ‘Overall Winner’ at the 2013 Fix-a-Form Awards in Belgium which is a biennial event for representatives from the 22-strong global licensee network. A Fix-a-Form leaflet label applied to a self-test breathalyser from alcohol awareness technology company (en)10 helped Denny Bros to scoop the two awards. The leaflet label was designed to go around the very small breathalyser tube to help with the campaign to encourage broader, positive change in attitudes to alcohol consumption.
Stephen Moore of Fix-a-Form International commented: “The standard of innovation and quality in the leaflet-label industry improves year-on-year. The work ranges from highly-complex medical care labels with multi-lingual user instruction, data and patient information to promotional leaflet labels with vouchers, coupons and even magnet inserts. The future is still very much in print which will always be needed – even to drive the most technology-based marketing campaigns.”
Speaking about this most recent cluster of awards, Managing Director Barry Denny said: “This acclaim shows that Fix-a-Form leaflet labels are still fresh after all these years. They are constantly presenting new ideas to new markets – keeping new product and service offerings in front of a multitude of audiences throughout the world.
“We’re still on top of our game in the global supply of niche labelling products and that’s where we want to stay.”
The Fix-a-Form International network focuses on the pharmaceutical, agrochemical, food, drink and FMCG markets serving some of the globe’s biggest and smallest brands locally. Unique and random numbering solutions, data collection, online redemption, SMS text-to-win competitions and QR codes are now all regularly used in promotions which allow brand owners to get more from their campaigns, avoiding the need for price discounting. This enables brand loyalty, repeat purchase and cross promotion.
Denny Bros Ltd
Natalie Bonner
Tel: 01284 701381
Email: natalie.bonner@dennybros.com
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