Delice de France, the leading supplier of bread, bakery and food to go, has unveiled its range for spring and summer 2024, with 55 new products available for retailers and foodservice businesses.
Available from the brand’s website from 18 March, the new products include classic offerings such as sweet and savoury rolls, ciabattas, cakes, scones, doughnuts and butter pastries. The launches follow impressive year-on-year growth across Delice de France’s range, with sales of sweet bakery, doughnuts and viennoiserie growing at +14%, +14% and +15% respectively.[1]
The business is catering for world flavours with two Middle Eastern-inspired Khobez-style Flatbreads and a three-strong range of Taquitos, tapping into the rise in Mexican cuisine, which analysts have tipped to be one of the main food trends of 2024.[2]
Delice de France is also catering for alternative diets with a trio of vegan products; Pain au Chocolat, Croissant, and Orange & Hazelnut Crowns.
There are also on-trend viennoiseries, such as New York Style Cacao Croissant – a topped round croissant that enables coffee shops, catering customers, and hotels to tap into this viral trend and Chocolate Babka, which is taking London bakeries by storm. Gail’s and Bread Ahead already serve a variety of Chocolate Babka, but Delice de France will be the first UK distributor to launch this product for independent outlets, which is individually wrapped making it suitable for retail.
Delice de France is also remaining faithful to its traditional French viennoiserie expertise with a new Palmier in 80g & 20g formats, Tartiflette Quiche and Macarons.
Particular attention has been paid to the business’s afternoon tea offering. Delice de France has added a Strawberry & Vanilla Battenberg, Mini Lemon Meringue & Chocolate Tart, Lemon Posset & Coffee Eclair, and Traditional Fully Baked Scones to its range.
Following Delice de France’s Macaron Mixed Case sales growing by 30% year on year,[3] the business is launching single cases of pistachio, raspberry, and lemon flavours.
Convenience retailers are urged to stock a core range of treats from the new range, such as the Butter Pastries, Doughnuts, Pain Suisse au Chocolat, Taquitos and New York Style Cacao Croissant.
Delice de France is also releasing a new brochure containing 480 products. Categories include bread, savoury snacks, viennoiserie, patisserie, sweet bakery, afternoon tea, beverages, chilled food, and packaging.
The new range and brochure coincide with Delice de France marking its 40-year anniversary. To celebrate, the business is launching a new ‘Delice Stamp of Approval’, which will be placed on 40 heritage products, such as Delice’s classic Croissant, Chocolate Torsade, Parisien Baguette and Pain de Campagne, guaranteeing their quality and bestseller appeal.
Commenting on the new range, Thierry Cacaly, Delice de France CEO, said: “We are celebrating 40 years of delivering bread and bakery excellence with our best ever range, packed with new on-trend products that can help retailers and foodservice businesses drive their sales and profits.
“In 2024, we are committed to providing even more category advice and support to help food businesses achieve their goals. We urge any operator looking to boost their sales this year to get in touch to see how we can help.”
Following its management buyout from Aryzta Group in 2019, Delice de France has continued to go from strength to strength, growing turnover by 21% year on year (+£13.9m).[4]
[1] Delice de France – Internal sales figures 2023
[2] Speciality Food Magazine – 2024
[3] Delice de France – Internal sales figures 2023
[4] Delice de France – Internal sales figures 2023
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