Plant-Based and Vegan Product Provides a Modern Take on a Classic Treat

Chicago Vegan Foods is bringing its popular, plant-based Dandies Marshmallows across the pond to the U.K. marketplace. With vegans and vegetarians expected to make up a quarter of the U.K.’s population by 2025, according to the Vegan Society, this much-needed marshmallow makeover couldn’t be more timely. Air puffed to be light and fluffy, the taste is superior and the texture indistinguishable to their conventional counterparts, but what’s inside is totally different.

Made with high-quality, clean ingredients like real vanilla and vegan cane sugar, Dandies are 100% vegan, vegetarian-friendly, and kosher. Providing a better-for-you and allergy-safe option for marshmallow lovers everywhere, they contain no artificial flavours or colours, no corn syrup, no gelatin, and no gluten. They’re also free from the common allergens wheat, dairy, eggs, corn, peanuts and tree nuts. With a roast and melt just like the marshmallows we grew up with, Dandies are perfect for roasting over a campfire, making delicious s’mores, cooking up rice crispy squares, or for a snack straight out of the bag.

“Marshmallows should make people happy, not be made with scary ingredients,” shared Dan Reed, Marketing Director for Chicago Vegan Foods. “We’ve updated this classic treat to align with our vegan values and those of today’s health-conscious consumers. The appreciation we’ve received for Dandies has been amazing, and we couldn’t be more excited to share these treats with our friends in the U.K.”

Dandies regular (campfire size) marshmallows come in 200g packages and are available for conventional, natural and specialty retailers in the United Kingdom to carry.

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