Bedwetting experts DryNites® are set to unveil a new television commercial to coincide with the launch of its latest campaign – helping children feel grown up, right around the clock.

DryNites_Television creative

In the 20 second creative, on screen for 5 weeks, from 14 July, the advert captures in a bright, stop-motion sequence, the active lifestyles of children during the day, while illustrating the identical body movements at night time.

The commercial is narrated by Sally Phillips who highlights the functional benefits of DryNites® Pyjama Pants and leads with the stat that one in four children still wet the bed, with DryNites® offering the perfect, unbeatable protection for growing children. Children are seen wearing DryNites® Pyjama Pants at bedtime reflecting the age-appropriateness of the product compared to other brands on the market.

UK Brand Manager, Stephanie Madrell says: ‘The theme of the advert is about making parents aware of DryNites® Pyjama Pants and highlights the importance of using night-time protection as grown up as their children. The new creative brings the brand to life and demonstrates to parents why DryNites® are the perfect solution to bedwetting.

‘The new campaign will not only raise awareness of DryNites® but also help retailers educate customers on the difference between nappies and childcare products in order to increase value across the baby and the childcare category.’

Parents are encouraged to visit the brands newly refreshed website (www.drynites.co.uk) to request a free DryNites® Pyjama Pant sample.

The launch of the new TV advertisement will be supported by an integrated campaign which includes print, digital and PR media, following a substantial investment by the manufacturer for 2014.

For more information about the new DryNites® television creative, visit www.drynites.co.uk

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