Kellogg’s has introduced a limited-edition, spook-tacular change to the packaging of Rice Krispies Squares. The popular brand will be renamed ‘Rice Krispies Scares’ for the first time ever in celebration of Halloween.
The limited-edition offering will come in Chewy Marshmallow (pack of four & pack of eight) and Delightfully Chocolatey (pack of four). The new packaging will feature a haunted house backdrop as the launch from Kellogg’s combines the two classic, well-loved flavours with the spookiness of Halloween.
The limited-edition design is available now in all major supermarkets, Co-op and discounters¹.
Rice Krispies Squares is the leading snacks brand in the treat segment², with 2.9 million households purchasing them every year in the UK³.
Sam Hannah, assistant brand activation manager said: “Halloween is one of the biggest events for retailers in the UK. The addition of our limited-edition Rice Krispies Scares over this period is something we’re really excited about and we’re sure that Squares fans will love our new packaging.”
¹ Pricing is at the sole discretion of the retailer and may vary
² Data Source: IRI WS UK P4 23 MAT
³ Data Source: Kantar March 52 w/e 2023
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