Cadbury is expanding its popular Duos range by bringing another one of its leading singles bars into this growing format[1]. The launch of Cadbury StarBar Duo will help retailers to demonstrate even more value to their shoppers by offering them something new in this range.
The duos format offers a unique proposition for shoppers and is currently growing by 36%[2] in the category, with Cadbury Duos outpacing this growth even further at almost 54%[3]. Research[4] also shows that consumers are not only choosing duos for themselves but are also sharing them so this latest addition to the Cadbury Duos range is well positioned to help retailers expand into sharing occasions too.
Cadbury StarBar Duo will bring the bar’s well-known burst of salty peanuts, chewy caramel and delicious Cadbury milk chocolate to the popular duos format.
Olena Solodka, Brand Manager for Cadbury StarBar at Mondelēz International, said: “This is a brilliant time for Cadbury StarBar to be expanding into Duos; this shopper favourite was launched back in 1976 and is especially popular in convenience stores. It’s currently growing at 12%[5] in singles so combined with the popularity of the Duos range it’s set to be a true star! What’s more, insight tells us that the Duos format is not only an attractive proposition for price-conscious consumers but is also another way for retailers to offer shoppers more sharing options[6].”
Available from April, Cadbury StarBar Duo will be rolled out nationwide and supported by in-store POS and activation. Retailers are recommended to range Cadbury StarBar Duo as a key part of their chocolate offering, alongside the rest of the Cadbury Duos range in the food-to-go and meal deal sections. For further merchandising advice and info on their confectionery range, retailers can visit www.snackdisplay.co.uk.
All of Mondelēz International’s products carry clear information on pack regarding individual portion sizes and calories to ensure they can be consumed as part of a healthy, balanced diet.
[1] Nielsen MDLZ Indies and symbols, data to w.e. 27.01.24
[2] Nielsen MDLZ Total Coverage, data to w.e. 27.01.24
[3] Nielsen MDLZ Total Coverage, data to w.e. 27.01.24
[4] Mdlz VoxPop Duos study conducted with 96 respondents 30.03.21
[5] Nielsen MDLZ Indies and symbols , data to w.e. 27.01.24
[6] Mdlz VoxPop Duos study conducted with 96 respondents 30.03.21
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