Black Tower is continually increasing consumer marketing activity which is producing incredible results for the brand, especially through social media. Black Tower’s consumer activity is particularly noteworthy for the trade due to the brand’s ability to drive consumers into retail outlets through innovative new products, limited edition designs and great competitions to enter.
Since April 2013, Black Tower’s Facebook fans have increased by 400% to just under 20,000, providing a great platform for the brand to communicate product information and encourage consumers into the shops to purchase. All of the Black Tower competitions are hosted through Facebook and engaging content is posted regularly to keep fans up to date with the brand as well.
Black Tower has also had great success through an advertorial campaign with Cosmopolitan and Company Magazine in the early part of the year, again showing the brand’s dedication to targeting the right profile of consumer.
Earlier this year Black Tower exhibited at the National Wedding Shows, giving out an estimated 18,000 samples over three shows. The shows were a tremendous success, with incredible customer feedback; many commented that they didn’t realise how extensive Black Tower’s range was, and that they will look out for the brand in stores subsequently.
Black Tower is a brand which has emotional appeal and which interacts with its target consumer, not only due to easy drinking nature of the wine, but also due to the iconic bottle and innovative pack design. With well over 14 million bottles of Black Tower sold last year, the brand has again reinforced its position as a firm favourite and a must-stock brand.
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