THØR Dry Apple Spritz invests in new packaging and wins a Great Taste Award

THØR Dry Apple Spritz, the premium, sparkling apple based drink in three flavour profiles – Apple, Ginger and Mint – has a bright and elegant new look to reflect its crisp, clean yet powerful personality.
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THØR Dry Apple Spritz is a satisfying, indulgent, unisex soft drink with strong DNA. Big in flavour but low in sugar, this adult beverage is not just fizzy apple juice. Served long over ice, THØR has the taste delivery and bite of cider but without the alcohol – drinkers respond to the astringent apple and love the subtlety of the top note flavours, green tea, gentian, mint and ginger.

“The striking new labels have great standout and the look reflects the taste,” says Alistair Scahill, MD of THØR Drinks. “Too many so called adult soft drinks, are thin and disappointing and consumers now expect much more – more taste, distinctive flavours and less sugar. THØR has the impact to engage men and women at the bar, with food and post work-out and also drive repeat purchase.”

THØR Dry Apple Spritz Ginger has just won a Great Taste Award, the scheme widely acknowledged as the most respected food accreditation scheme for artisan and speciality food producers. Great Taste judges commented that THØR Ginger was ‘bright, with an appealing colour, a good sparkle and a russet type apple aroma with a hint of ginger. THØR is a good adult alternative to an alcoholic drink.’

“This was our first year entering the Great Taste Awards so I’m delighted with the result. It proves our formula is right on target and this valuable endorsement will help our customers pass on the THØR legend and drive sales.” says Alistair Scahill.

“The holy grail has always been to deliver on taste without cloying sweetness, artificial flavourings or sweeteners,” says Alistair Scahill. “We wanted to inspire the adult palate with a really grown up experience – dry, crisp and bright notes with a real zing but much lower in sugar.”

THOR

www.thordrinks.com

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