Teething category driven by Nelsons Teetha

Nelsons Teetha® is the fastest growing brand on the UK market in the teething relief category with retail sales growing +34%* on last year’s sales. The teething relief category has grown in value by +7%, with Nelsons Teetha proven to be a key driver of category growth. The homeopathic teething remedy is one of a few baby brands to have increased sales in double digits in comparison to last year.

Sharon Finnie, UK and Ireland Marketing Manager for Nelsons Teetha comments: “Nelsons Teetha is growing faster than other leading brands within the teething relief category and performs exceptionally well in the pharmacy, health food and grocery sectors. Teetha’s outstanding and consistent performance within this category is supported by strategic marketing and PR campaigns which focus on continually educating healthcare professionals on complementary healthcare products, as well as creating an awareness of the products to the end consumer.”

Nelsons Teetha is a homeopathic remedy specially designed for the soothing and calming relief of the symptoms of teething. It is ready-dosed in a convenient granule format that simply dissolves in a baby’s mouth to help provide teething pain relief. It contains a 6c homeopathic potency of natural Chamomilla. Always read the label.

* IRI Category Data – 52 w/e Mar 2011 vs Mar 2010

Nelsons

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