Jamaican family run business Port Royal has launched their new brand of Patties Big-Up onto the shelves of 50 Morrisons stores and Ocado nationally. Port Royal teamed up with Encona to create the range of 3 patties all of which are flavoured with Encona sauces.
“We created the Big-Up range to capitalise on the growing demand for Caribbean street food. We identified Encona as the perfect partner to collaborate with on this project as we were always dipping our patties in their sauce anyway!” said Edward Johnston Port Royal MD and founder. “We’re really excited about collaborating with Encona and to be extending our brand offer into Morrisons and Ocado”.
At 160g Big-Up patties are 13% heavier than Port Royals classic 140g patty range and are made with a mix of shortcrust and traditional Jamaican Kingston flaky crust pastry. The Spicy Beef and Spicy Vegetable variants include Encona Hot Pepper sauce, while the Jerk Chicken includes Encona Jamaican Jerk BBQ sauce.
The launch is to be supported with an upweighted marketing programme to drive consumer awareness of the new brand through a combination of above and below the line activity.