New for winter 2014, traditional confectioner Jakemans has introduced a delicious Peppermint flavour to their menthol confectionery range.
The new addition will increase the range to seven flavour creations, offering a flavour to suit everyone. Consumers will have a greater choice and grocers will benefit from increased confectionery sales throughout the winter months.
Jakemans will be supporting the launch of the new Peppermint flavour with a nationwide TV advert. The majority of Jakemans sales are generated throughout the winter months, so the cooler temperatures will enable trader ability to capitalise on the upcoming peak selling season. With a retail selling price of only 89p per 100g pack, Jakemans Peppermint and other marvelous menthol confectionery products are the perfect impulse purchase.
Jakemans Brand Manager, Miriam Luff said: “Despite the milder winter last year and subsequent lower cold and flu incidences, Jakemans menthol sweets remains the second largest brand in of medicated confectionery the UK in terms of unit sales (Source: IRI HBA/ OTC; 52 w/e 22 Mar, 14). With demand for Jakemans anticipated to increase, it’s more important than ever for traders to stock the full Jakemans flavour range to cater for consumer demand.”
The new Peppermint addition increases the range to seven flavours, including Throat and Chest, Honey & Lemon, Peppermint, Blueberry, Cherry, Menthol & Eucalyptus and Blackcurrant. Each sweet is carefully infused with menthol – a clever ingredient that helps to soothe the symptoms of a sore throat by providing stimulating vapours, which also helps to keep the nose clear. Made with only the finest ingredients, Jakemans contain no artificial colours or flavours and are suitable for vegetarians.
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