The newest Nature Valley variant, Chewy Trail Mix is set to benefit from a nationwide TV advertising campaign that will drive consumer awareness and generate trial of the brand.
The campaign, part of the overall £4 million marketing support programme for Nature Valley, breaks at the beginning of February and runs through to early March.
The advert depicts office workers seemingly ‘landing’ in a rural setting enjoying a Nature Valley bar, while on their break and communicates the strap-line, ‘let Nature Valley take you there’. Nature Valley Chewy Trail Mix is featured in a bespoke end frame tag, showing the product ‘landing’ in a tree.
Launched in 2009, Nature Valley Chewy Trail Mix offers consumers a delicious combination of wholegrain oats, chunky nuts and juicy fruit pieces which form a ‘chewy’ snack bar. The product is available in two appetising flavours (Fruit & Nut and Mixed Berry) and is packaged in a six-pack multi-pack and an 18-count counter display case for single bars.
Nature Valley, the UK’s No. 1 crunchy snack bar*, is performing exceptionally well, generating £15 million and growing at an incredible 59.7%*.
* Source: IRI UK Total Grocery Outlets, Value Sales, 52 w/e 28 Nov 2009
General Mills UK
Tel: 01895 201100
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