Gü Launches New Light Range as Shopper Demand Grows for Healthier, Indulgent Puds

The number one chilled dessert brand[1], Gü, will be launching an indulgent range of lighter calorie puds from 23rd March to meet the growing consumer need state for healthier desserts. Containing no more than 160 calories each, the Gü Light range will provide a new unique offering within the chilled dessert aisle.

Developed by Gü’s Head Chef, Fred Ponnavoy, the Gü Light range is inspired by the brand’s leading cheesecakes. This range of indulgently healthy desserts are made from simply great ingredients as the brand strives to continue to deliver restaurant quality desserts which are still indulgent to taste, but with less calories. Each pud features a silky cheesecake layer on a sweet fruit compote, topped with a sprinkling of crumbled biscuit. The range features four delectable flavours; Mango, Mandarin & Passionfruit, Strawberry & Vanilla, Blackcurrant & Raspberry, and Lemon & Blueberry, which were chosen based on consumer feedback. The range will include a higher percentage of the finest fruit ingredients, ensuring shoppers enjoy the great taste and indulgence that Gü is known for, from the first spoonful to the last.

Gü Light will help retailers meet the demand from nearly half of shoppers who claim their ideal dessert should not only be healthier, but be great tasting.

Amy Heap, marketing controller at Gü, comments: “It comes as no surprise that health remains a key trend with shoppers as they continue to make healthier lifestyle choices. There isn’t anything like Gü Light in the market currently, and research has shown that people more than ever want the best of both worlds – taste and indulgence, but with the option to have a lighter alternative[2]. In consumer testing to date, the Gü Light has proven to really hit the spot in terms of both taste and health with leading sensory scores. As category leaders within chilled desserts, it is important that we innovate and evolve our range to offer choice in the dessert aisle, and help retailers attract new shoppers to the market, and encourage existing shoppers to purchase chilled desserts more frequently by giving them access to a lighter choice. There is no better brand within the category to deliver this.”

The Gü Light range will have an MRSP of £3.30 and the launch will be supported with a full marketing campaign which will include an outdoor campaign in summer, as consumer desire for lighter and fruit based products heightens.

The Gu Light range will be potted in the iconic glass ramekins, with all packaging fully recyclable.

[1] Nielsen Scantrack 12 W/E 28.12.19

[2] Gü Segmentation Research 2018