Fox’s Biscuits, the creators of the iconic Party Rings, has introduced the ultimate party essential – Fox’s Party Rings Bucket. Widening the Party brand offering, Fox’s new bucket format will contain 45 much-loved Party Ring biscuits, and tap into the ever growing kid’s party market, which sees parents spending an average of £215 per party[1].
To help create the perfect occasion, the new Party Rings bucket will support the shopper’s mission for biscuit offerings to have at kids’ events. As shoppers search for healthier snacks in convenient formats, Fox’s new Party Rings Bucket will meet demands by providing a permissible snacking option which is under 100 calories.
Making ‘Everyday a Party’, the new Fox’s Party Bucket will be filled with classic Party Rings, which contain 25 calories per biscuit and no artificial colours or flavours. As well as being the ultimate kids’ party offering, the new bucket format will also become an instant household essential – providing busy parents with the perfect treat to have in their cupboard to satisfy kids in-between meals and around the house.
Fox’s Biscuits’ Marketing Manager, Matthew Wilson, says: “The new Fox’s Party Rings Bucket is the perfect product for celebrating kids’ parties this year. The brightly coloured, disruptive packaging, is intensely fun whilst maintaining the traditional Party brand feel. The new bucket format is convenient for every occasion and is the perfect way to make everyday a party.”
Fox’s Party Rings Bucket is available in Sainsbury’s nationwide with an RRP of £2.50.
[1] Source: ONS , BabyCentre, Disney Party , Mail Survey Aug 13
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