Cleaning with ‘Sense’

Nothing beats the smell of fresh washing drying in the spring sunshine. Achieve that outside freshness every wash with the latest super concentrated laundry detergents and fabric conditioners that are currently flying off the shelves.

pure-Senses-dMuvo, the new premium quality liquid that’s big on performance and low on cost, now has a softer, purer partner which will perfectly complement the detergent’s popular Non-Bio range.

Following the success of Muvo’s Non-Bio range for babies and people with sensitive skin, SNG Commercial Ltd has developed and launched a new hypoallergenic, dermatologically tested fabric conditioner, Senses Pure.

Senses Pure will join its family of fabric conditioners, which are currently available at a number of discount retailers across the UK. Senses was launched in 2014 and is available in three different fragrances, Blue Breeze, Orange Zest and Tropical Burst. All fragrance ingredients are derived from natural sources and the three liquids are formulated with advanced technology using perfumed microcapsules.

These microcapsules are embedded into the fabrics during the washing process and then released by every day movement, providing consumers with great scented freshness that lasts. SNG Commercial created the new all gentle Senses Pure as it wanted to develop the perfect partner for its Muvo Non-Bio range. The new fabric conditioner has a long-lasting cotton fresh scent.

Managing Director of SNG Commercial, Simon Gunter, said: “The family market is really important to us and while mums already love our Muvo Non-Bio, there was a gap to develop a complementary fabric conditioner that would be ideal for their little ones, and remain in line with our brand’s mantra, to be big on performance and kind to the pocket.

“The new Senses Pure has been through a number of extensive tests to ensure it is not only hypoallergenic but also dermatologically tested too. It’s very rare to find a range of premium quality fabric conditioners with these kind-to-skin attributes that also carry an industry leading price point and natural fragrance ingredients.”

Senses Pure carries the same ethos as SNG Commercial’s other 45 lines – including laundry and dishwashing – to offer a product that performs as well as the brand leaders on quality but without the premium price tag.

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With RRPs starting from as little as £1.49, the new Senses Pure fabric conditioner will be available in a variety of sizes – 750ml (25 washes), 1.5L (50 washes), 3L (100 washes) and a 4.98L (166 wash) Professional.

Available for distribution nationwide, Senses Pure will be supported by marketing, advertising, PR and social media activity, underpinning SNG Commercial’s commitment to help retailers drive its products from their shelves.

All SNG Commercial’s products are in line with the company’s Planet Wise Promise, ‘to deliver big results without big consequences’. Products aim to have a low carbon footprint from recyclable packaging that maximises its space to high-performing products that allow consumers to achieve great results even on economy programmes and short cycles.

David Pugh, Head of Marketing & Communications

Tel: 0800 098 8065

Email d.pugh@sngltd.co.uk

www.sngltd.co.uk