Aperol Spritz for the nation: it’s Aperol’s 100th birthday and to celebrate – they’re picking up the bar tab!

Join the 100th birthday celebrations and enjoy an Aperol Spritz from 10th-12th July at All Bar One nationwide* – salute!

The Italian aperitif – Aperol – is celebrating its 100th birthday this summer and, in true sociable Italian style, the drinks are on them! It’s not every day you turn 100, and to mark a century of the delicious and vibrant orange aperitif, Aperol is giving consumers the chance to raise a glass and celebrate with them. With a complimentary Aperol Spritz for all, make sure to tell your friends and enjoy the party together.

For 100 years Aperol has been a traditional Italian icebreaker, helping to make connections with friends old and new. However, despite our deepening love for Aperol, Brits still have plenty to learn from our Italian friends when it comes to embracing sociability and the true art of the spontaneous ‘aperitivo hour’ – the golden hours between 17:00 – 20:00 in Italy, where an Aperol Spritz is typically enjoyed alongside light aperitivo bites.

Bartender and brand ambassador, Paolo Tonellotto, comments that, “We as Italians are well known for our spontaneous and sociable spirit, so we want to invite everyone across the U.K. to embrace this too – what better occasion to do this than our 100th birthday? Whether you are already a big Aperol Spritz fan, or trying the secret 100-year-old recipe for the first time, there is no better time to grab your friends and head to an All Bar One to enjoy an Aperol Spritz on us.”

So, how do you join in the birthday fun? To enjoy a celebratory Aperol Spritz on the house, it couldn’t be easier: all you have to do is simply register your name and email here to receive your unique code. Show this code at any All Bar One nationwide* on the 10th, 11th and 12th July during Aperitivo hours (17:00 – 20:00) and you’ll be sipping your complimentary, refreshing Aperol Spritz in no time!