With the home baking trend showing no signs of slowing down, Waitrose reveals sales of retro classic, condensed milk has seen a staggering sales increase of over 200% compared to the start of the year.
A key ingredient in homemade ‘no-churn’ ice creams, condensed milk has been an unusual addition to many families’ shopping baskets during lockdown. Searches on Waitrose.com for ‘no-churn’ ice-cream have seen a 266% increase, with No-Churn Strawberry Cheesecake Ice-Cream being the most popular with searches up over 556%.

Other retro favourites are seeing a resurgence as well with rice pudding and evaporated milk sales up 30% and 43% respectively.

James Bone, Grocery Buying Manager at Waitrose said, “Being at home for a prolonged period of time has allowed many of us to experiment with new recipes and ingredients we wouldn’t normally buy. Condensed milk is a fantastically diverse ingredient and works brilliantly not only in no-churn ice cream recipes but also helps to make a rich and smooth caramel for millionaire shortbread!”

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