Monty Bojangles, the multi-award-winning UK confectionery brand, is stepping paw into new territories, unveiling a brand-new launch, Monty Bojangles Purrs.
NEW Monty Bojangles Purrs are set to usher in a new era of excitement, designed to reinvigorate the category and rekindle consumer joy. The product launches during a hugely successful period for the brand, following which it’s on track to break through £12m value sales, having also won the 2023 King’s Award for Enterprise, International Trade.
The Belgian milk chocolate velvety truffles, with Monty Bojangles’ best-in-class Belgian chocolate quality, deliver a point of difference in stand-out bold packaging featuring Monty Bojangles’ iconic cat design in vibrant pink. With 8.2 million cat households in the UK[i], Purrs will leverage this cat appeal, harnessing the undeniable popularity of our feline friends and amplifying the success of the brand’s ever popular Cat Tins.
Environmental & Sustainable RFA Certified, the milk chocolate velvety truffles will be landing in Waitrose from May, RRP £6.00, and are set to cut through the competitor’s overwhelming presence on the fixture, ensuring differentiation and mitigating the current risk of stagnancy and predictability for the category.
Andrew Newlands, Monty Bojangles Founder and MD, says, “We are delighted to unveil Monty Bojangles Purrs. Offering something fresh, exciting, and genuinely special, Purrs is set to rekindle the joy of gifting within the category, reigniting consumer interest and in turn boosting category growth. As with all Monty’s offerings, our unique new launch is more than just a product, it’s an experience that restores the sentiment of giving something truly special. Meeting shopper appetites as insights show they continue to crave more delightful and unique experiences, we will satisfy these desires, introducing even more chocoholics to the fantastical (and uniquely delicious) world of Monty Bojangles. With further magical additions to the Monty Bojangles range planned for later this year, keep in touch with us at Truffle HQ for more of what we have in store for 2024.”
[i] UK Pet Food Manufacturers’ Association (PFMA) survey of nearly 9,000 UK households
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