- Tropicana adds to its classic fruit juices range with Strawberry & Banana, and expands Sensations fruit juice range with the launch of Pineapple & Pink Guava Crush
- Strawberry & Banana is juiced with the best quality strawberries, bananas, apples and blueberries. The RRP is £4.40* (1.7L) / £3.80 (1.35L) / £2.75 (850ml)
- Pineapple & Pink Guava Crush is made with a delicious blend of exotic fruits, including pink guava and passionfruit. The RRP is £2.75 (850ml)
- Available to trade at the end of February 2023, the dual NPD launch will be supported by a cross-channel marketing strategy across digital and shopper marketing
The UK’s number one chilled juice brand1, Tropicana, is adding to its range of high-quality pressed natural fruit juices with two new flavours: Strawberry & Banana which will join the brand’s classic fruit juices range, and Pineapple & Pink Guava Crush, a tropical addition to its Sensations fruit juices.
Strawberry & Banana is a pure juice blend of apple, strawberry, banana and blueberry. Armed with the knowledge that strawberry & banana is the #1 smoothie flavour most commonly enjoyed at breakfast time, Tropicana is bringing this popular flavour into the NFC juice category. NFC represents a bigger market share than smoothies at breakfast2 so Tropicana’s Strawberry & Banana juice presents a real profit gain opportunity for retailers.
Joining Tropicana’s Sensations range, which caters to ‘rest of the day’ moments outside of breakfast, is Pineapple & Pink Guava Crush: a blend of the highest quality apples, pineapple, and pink guava, a trending ingredient3.
The multi-blend of tropical flavours, such as pineapple, has proven to be a winning formula in ‘rest of the day’ moments, where consumers reach for more exotic flavours to pair with lunch and evening meals. This positions Tropicana’s Guava Crush as an attractive option, and an alternative to carbonated drinks, for consumers looking to add some punch to their lunch/evening meals. The versatile product can also be enjoyed as a ‘mocktail’, a growth product category in 2023.
‘Rest of the day’ moments are a huge opportunity for the juice category: consumption of juice with meals outside of breakfast is worth £60million more than five years ago and now attracts the same spend value as juice purchased for breakfast. In fact, 30% of juice is consumed with lunch and evening meals4.
The packaging of both NPDs is clearly labelled as carbon neutral and recyclable and showcases the hero ingredient fruits to emphasise the goodness of the flavours inside. The bold colours will add a sense of joy to retail displays.
Along with the branding and product name, the health benefits are clearly placed in the spotlight, catching the eye of consumers seeking a drink that scores high in both nutrition and flavour. Both NPDs contain Vitamin C, that helps support the normal function of the immune system, which will appeal to shoppers looking for a health win for the family. As with all Tropicana fruit juices, a 150ml glass counts as one of your five a day, contains naturally occurring sugars and no added sugar, like all fruit juices.
The two NPDs include friendly and straightforward anti-food waste messaging on the carton reverse, in line with Tropicana’s partnership with the anti-food waste company Too Good To Go and its ‘Look, Smell, Taste, Don’t Waste’ campaign. This will appeal to shopper’s concerns of getting the most out of consumables amidst cost-of-living concerns, as well as environmental considerations.
Caroline Wilding, Head of Marketing, Juices UK at Tropicana Brands Group, comments: “Tropicana is committed to creating delicious fruit juices that can be enjoyed from breakfast through to dinner, and these new additions are a testament to that. Strawberry & Banana is a family favourite flavour combination that will keep everyone happy during the morning breakfast rush, whereas Pineapple & Pink Guava Crush extends our positioning as a go-to for rest of the day occasions with its mocktail-inspired fruit blend.
“In 2023, we are continuing our partnership with Too Good To Go, giving consumers a little nudge to help the planet by reducing their food waste whilst also saving a little money for themselves.”
1Nielsen Total Coverage data YTD 15.08.20
2Kantar Usage Panel I 52 w/e 10th July 2022
3ZappiConcept Testing March 2022 n=3000, Total audience Food & Beverage Shoppers UK.
4Kantar Usage Panel I 52 w/e I Occasions (m) I Chilled Juice. Source: Kantar Usage Panel I 52 w/e I Occasions %, Chilled Juice
*Pricing is at sole discretion of the retailer. The NPD prices are not marked on the product.
About Tropicana Brands Group
Tropicana Brands Group brings together an exciting, global portfolio of some of the world’s most iconic juice brands including Tropicana, Naked, KeVita, Izze, Dole and Copella. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people and accelerate a vision to quench the world’s thirst for more nourishment and delight. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.
Strawberry & Banana will be joining Tropicana’s Classic Fruit Juices range and is a pure juice blend of apple, strawberry, banana and blueberry. It is one of your five a day per 150ml serving and contains Vitamin C and no added sugar, like all other juices. Contains naturally occurring sugars.
Pineapple & Pink Guava Crush will be joining Tropicana’s Sensations Fruit Juices range and is a blend of the highest quality apples, pineapple, and pink guava. It is one of your five a day per 150ml serving and contains Vitamin C and no added sugar, like all other juices. Contains naturally occurring sugars.
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