- Limited Edition Indonesian Fried Rice and Masala Rice will both hit shelves this summer
- The new unique flavours add even more variety and taste to Tilda’s existing ready-to-heat range and the category
- Shoppers can easily combine the new recipe rices with their favourite cupboard items or in-fridge ingredients to elevate midweek meals in a matter of minutes
Amid rising interest in global cuisines, premium UK rice brand Tilda is helping food lovers to spice up their rice meals with two new additions to its ready-to-heat offering, both set to hit supermarket shelves from mid-June. The Masala Rice and Limited Edition Indonesian Fried Rice pouches promise to elevate the taste, quality and texture of people’s midweek meals in a matter of minutes by tapping into world cuisines to deliver global flavours and are perfect to use with leftover vegetables for a tasty and quick meal.
Satisfying people’s appetite for global cuisines – and particularly Indian cuisine which is a top choice in the UK and as part of takeaways – Tilda has crafted a delicious quick fix for an Indian inspired dish with its new ready-to-heat Masala Rice. The product combines Tilda’s signature Pure Basmati Rice with fragrant onion, garlic and tomato as well as Masala spices – perfect for pairing with chicken or, for those who are seeking a veggie option, crunchy vegetables and a sprinkle of buttery cashew nuts.
Following the success of its Limited Edition Katsu Curry rice, which has now become a permanent staple of Tilda’s ready-to-heat range, the brand is now introducing another category-first: Indonesian Fried Rice. Inspired by the Indonesian national dish Nasi Goreng, Tilda’s new Limited Edition Indonesian Fried Rice is bursting with flavour and a hint of chilli, as well as red pepper, carrot and spring onion. Home cooks and food enthusiasts can pair the rice with chicken or tofu and top with a freshly fried egg and salty peanuts for the ultimate stir fry.
Anna Beheshti, Head of Marketing at Tilda, said: “We’re always looking for ways to innovate, and bring tasty new flavours to our growing consumer base to make mealtimes that little bit more exciting. Tilda’s ready-to-heat rice range currently includes over 20 different varieties of rice and we’ve seen strong performance of our range. Consumers appreciate the taste, choice and versatility of our 2-minute range and it’s an easy way to create satisfying meals quickly.
“We know that Indian and Oriental food is hugely popular and the new products offer the perfect shortcut to delicious dishes at any time of the week.”
Tilda’s Masala Rice and Limited Edition Indonesian Fried Rice will be available at Tesco from mid-June, and other major supermarkets from August,