Alpen has launched a new marketing campaign, ‘Reach Your Peak,’ inspired by Alpen’s mountain heritage. The £1 million programme starts with Asda giving consumers the chance to win ‘Peak’ experiences with Alpen across its Muesli and Bars range and Alpen partnering with Tesco to invite shoppers to win a £10,000 holiday, plus weekends away. This is followed up by the masterbrand on pack promotion, with Alpen hiding golden tickets in selected packs, allowing multiple consumers to win £1,000 each to reach their peak. Limitededition promotional products are available from August to October.

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