Guinness Foreign Extra Stout has introduced a new look for its 330ml bottle format and 24 x 330ml multipack. The design refresh gives the brand a modern look and feel whilst paying homage to its heritage dating back to 1801. The new bottle is being rolled out across the GB off-trade this month. Where modernity meets tradition, the refreshed design aligns with the 650ml bottle and perfectly encapsulates the brand’s global recognition and thirst for adventure. The launch will be backed with media investment as well as marketing support across London this Autumn, including paid-for social media, OOH advertising displayed around the city and pallet displays in retail stores. As part of this launch, Guinness Foreign Extra Stout has partnered with Caribbean food & lifestyle platform, Original Flava to produce a selection of recipes which include the stout as an ingredient.
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