Premier Foods is expanding its plant-based offering into the cooking sauce category with new Plantastic Creamy Pasta Sauces. The brand is addressing the gap in the market for 100% plant-based products that deliver on taste. Rolling out across the grocery channel now, the Creamy Pasta Sauces from Plantastic are set to appeal to shoppers looking for products that can help them to make delicious plant-based meals quickly and easily at home. The move into cooking sauces is a first for Plantastic and will address the demand for consumers looking for tasty plant-based alternatives in the category.
Plant-based food is currently valued at £1.79bn[1] and is estimated to reach £2bn by 2024[2]. With 31% of people believing that plant-based food doesn’t taste as good as non-plant-based[3], Plantastic is on a mission to tackle this perception with its expansion into the sauces category. With the cooking sauces category now worth £992 million[4], the launch of Creamy Pasta Sauces is in line with the growth in demand for products that offer convenience, something retailers are capitalising on.
Hong Sim, brand director for plant-based food at Premier Foods, comments: “We have created this range of unique sauces which deliver creaminess, without the use of dairy, to ensure that plant-based consumers don’t have to comprise on taste. Our mission is to popularise plant-based ?by offering products that respond to the demand for great taste, convenience, and quality. We have done exactly that by introducing the brand into a new category in three flavours within the grocery sector. This new range aims to attract new customers into the cooking sauces category whilst offering a solution to those looking for plant-based products that will deliver on taste.”
The need for affordable, filling, and nutritious food is growing and so is the need for products that help meals go further. Plantastic Creamy Pasta Sauces respond to this demand as they provide 1 of your 5 a day (half a jar) and contain no artificial colours or preservatives. The creamy, quick and versatile sauces are available in three flavours: Tomato & Chargrilled Pepper, Spicy Cajun Tomato and Caramelised Onion & Sweet Potato.
[2] Kantar Meat & Dairy Free take home sales data 4th September 2022
[3] Consumer Quant survey Jul 22 n.315
[4] Total IRI Outlets 52 w/e 17 Sep, 22
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