Lucozade Alert is back with a bang in 2023 with a fresh new look, designed to stand out even better on shelf and appeal to more shoppers.
After generating £1million[1] in sales in under two months at launch through wholesale and convenience stores in September 2021, Lucozade Alert has invested in a new striking and colourful 500ml can design across all three flavours; Cherry Blast, Tropical Burst & Original Lucozade and launched in market from January. The brand has amassed a worth of £8.1 million in value sales since launch and is continuing to grow[2].
Data reveals 75% of adults[3] have reported concerns about tiredness, and the Lucozade Alert range responds to a clear consumer need, as a high caffeine energy drink with Vitamin B3 to help combat tiredness, from the trusted brand Lucozade.
Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I (SBF GB&I), said:
“The updated pack design presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases to help increase sales even further. Lucozade Alert drove £1m in net sales value in two months at launch and now we’re back with a can that has even stronger shelf presence.”
“75%[4] of Lucozade Alert’s sales are incremental to the category meaning the brand encourages trial and drives sales, making it a staple of the growing stimulation energy segment.”
New Lucozade Alert packaging launched on 9th January, supported by OOH, VOD, digital and social media advertising and PR.
[1] Nielsen, June 2022
[2] Nielsen Total Coverage L52w RSV, Dec 2022
[3] SBF GB&I Category strategy insight
[4] Dunnhumby, Shop HD, Switching Report, 41 weeks to 25/12/22
Comments are closed.