The Fanta family has officially welcomed the totally tropical taste of cult favourite, Lilt, to its portfolio of fruity drinks. Retaining its iconic taste, Lilt will continue to tickle the tastebuds under its brand-new moniker, Fanta Pineapple & Grapefruit.
Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with some of the most flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses.
Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast style video!
From today (14th February), fans will find a brand-new Fanta Pineapple & Grapefruit logo on bottles and cans, including a graphic nod to the totally tropical taste of the product’s roots. This change will be supported with social media and out-of-home advertising and PR and influencer activity to reach the brands loyal fanbase.
Martin Attock, Vice President of Commercial Development at Coca-Cola Europacifc Partners GB said, “With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta portfolio, a brand that is the no.1 flavoured carbonate in GB[1]. Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. It’s still bursting with tangy tropical flavours. It’s just got itself a new name.
“Already the No.2 tropical soft drink in GB worth £15m and growing by 5% over the last year[2], we’re confident that it’s addition to the Fanta line up will help to drive future growth.”
Lilt Zero will also be experiencing the same exciting rebrand, becoming Fanta Zero Pineapple & Grapefruit. With no added sugar and only natural flavours, Fanta Zero Pineapple & Grapefruit has zero calories.
Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml and 2L rPET bottles and Fanta Zero Pineapple &Grapefruit is available in 2L rPET bottles only. The product will be gradually rolling out nationwide across GB from 14th February 2023.
[1] Nielsen Total Coverage MAT Value w/e 08.10.22
[2] Nielsen Total Coverage MAT Value w/e 08.10.22
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