Kerry Foods is launching a new kids’ dairy snacking master brand, ‘Strings and Things,’ combining Yollies, Cheestrings and a fresh innovation, ‘Cheeshapes,’ a fun alternative to crisps and chocolate for kids’ lunchboxes with an RSP of £1.50. Cheestrings has reached its highest penetration for five years at 15.5%, bringing its household consumption to over four million. The Strings and Things launch starts in April, featuring new packaging and supported by a £4.4m campaign including across the summer and the back to school period, plus digital and in-store activity.

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