Higgidy, the delicious, wholesome food brand, is launching a taste packed new snack in 2024, to join its successful snacking and sharing portfolio. The brand-new, tasty, Mature Cheddar & Sweet Chilli Dinky Rolls (170g) are made with top quality, responsibly sourced ingredients.
The new, veggie, bite-sized, dinky rolls are filled with mature Cheddar and ricotta cheeses with sweet red peppers, butternut squash purée and sweet chilli chutney, wrapped in Higgidy’s signature all-butter puff pastry, then hand topped with a mature Cheddar and chilli crumb.
Rachel Kelley, Higgidy CEO, commented: “We know consumers are looking for new snacking options. When people work from home, they want something delicious in the fridge that they can nibble on during the day. And we know people love a tasty treat when they’re on the go or to share with friends and family at social occasions. Our new Mature Cheddar & Sweet Chilli Dinky Rolls are the perfect solution, and we think consumers are going to love them!”
The new dinky rolls join Higgidy’s snacking range of rolls, muffins and Little Lattices that have delivered incremental growth for both the brand and the Savoury Pastry category throughout 2023. Higgidy Snacking and Sharing has grown +26% YOY and the brand represents 72% of the premium Savoury Pastry market growth[1].
The ten pack of veggie dinky rolls will launch into Waitrose, Sainbury’s, Abel & Cole, Ocada and Booths on 3rd January 2024 with an RRP of £3.85.
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