Responding to the rising demand of consumers to be more sustainable, Discarded ensures sustainable spirits are easily found on every UK high-street and also available with just the click of a button. 

Sustainable spirits brand Discarded Spirits Co. is on a mission to make sustainable drinks accessible for everyone and is delighted to have expanded its off-trade presence with all three of its eco-spirits into two major UK supermarkets. Discarded Grape Skin Vodka, Discarded Banana Peel Rum and Discarded Sweet Cascara Vermouth, are now available at Waitrose and Co-op, and online via Clink* and Amazon– with next day delivery available too.

Pioneers in sustainable spirits, Discarded launched in 2018 to champion zero waste spirits, with its entire range featuring 100% recyclable packaging, from glass to cork to label. The brand’s expansion into Waitrose, Co-op, Clink* and Amazon responds to the rising sustainability consumer conscious, ensuring that sustainable spirits are easily found on every UK high-street and are also available with just the click of a button. The Discarded off-trade expansion launches at a time when sustainability is more important than ever, with 43% of consumers* planning to use zero-waste ingredients at home in 2021, and over two-thirds (77%) stating that sustainability is important when choosing to engage with brands at home**.

Global Discarded Ambassador, Sam Trevethyen, said: “Sustainability is at the heart of Discarded and launching into two of the UK’s leading supermarket chains, as well as and Clink* and Amazon, helps us on our mission to be the most accessible sustainable spirits brand.”

The Discarded range is available at Waitrose Clink* Amazon ,and now in Co-op stores across the UK.

www.discardedspirits.com

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