Jammie Dodgers are making the nation smile with a marketing campaign reminding people that no matter how mischievous children can be, we love them for it because they’re ‘Sweet at Heart.’ The fun-filled marketing drive comprises an integrated Facebook and YouTube campaign, boosted by outdoor advertising targeting shoppers on the move, including front-of-store and in-store advertising and social media. The campaign uses a series of humorous images showing the lovable, laughable antics children enjoy, from cheeky shortcuts when they’re out of jam to attempts at ‘helping’ with the baking.

Comments are closed.

Agreement

To use this website, you must be aged 18 years or over
I AGREE
* by clicking above, I agree that I am over 18 years of age