Jammie Dodgers are making the nation smile with a marketing campaign reminding people that no matter how mischievous children can be, we love them for it because they’re ‘Sweet at Heart.’ The fun-filled marketing drive comprises an integrated Facebook and YouTube campaign, boosted by outdoor advertising targeting shoppers on the move, including front-of-store and in-store advertising and social media. The campaign uses a series of humorous images showing the lovable, laughable antics children enjoy, from cheeky shortcuts when they’re out of jam to attempts at ‘helping’ with the baking.

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