Calypso, the originator of the flavoured Lemonade category, will soon be available across the WH Smiths network, extending the brand’s rapidly growing high-street presence across the UK.
The listing, which will include their iconic Ocean Blue Lemonade, Strawberry Lemonade & Tropical Mango flavour went live nationwide on the 8th August.
Calypso is currently experiencing a record-breaking year, with like-for-like sales up 23% YOY*. This growth has coincided with Calypso’s first-ever consumer marketing campaign, with £600K being invested into out-of-home advertising & partnerships with the UK’s biggest TikTok stars throughout summer.
Dan Hanton, Trade Marketing Manager for Calypso at Color Brands, said ‘It’s an incredibly exciting time for the brand. Our first ever consumer marketing campaign has driven huge demand and loyalty amongst our consumers and new customers have discovered the brand’s iconic drinks.
‘Having created the demand and subsequent increased distribution points, we are continuously focused on ensuring our consumers can easily purchase Calypso throughout the UK in all environments including high street. This WHSmith listing is a key step in helping to achieve this.’
Calypso is the number 1 selling flavoured RTD lemonade across Europe. Available in 12 flavours in iconic 473ml glass bottles. RRP £2.50
*IRI Soft Drinks report up to 31/03/22
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