Ribena is hitting TV screens again as part of a £2.5M marketing burst to showcase its Blackcurrant Artistry campaign. The adverts, which first appeared on TV in April, tell the story of the craft behind Ribena. The TV clip features blackcurrant farmer, Andrew Berry, who takes the same pride as an artist in producing the perfect blackcurrants used to make Ribena. Part of a £10M investment across Ribena in 2019, the TV and digital adverts emphasise the brand’s quality, authenticity and British heritage.
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