RB’s leading depilatory brand1 Veet has joined forces with renowned cosmetics label High Definition, the brand behind HD Brows, to shake up the gifting shelves and excite the Female Hair Removal category this festive season with its exclusive brow styling kit.
Attracting shoppers in search of a unique beauty treat to give as well as keep, the limited edition set contains the recently launched Veet Sensitive Precision™ Beauty Styler – a game-changing beauty trimming and shaping tool that provides the brand with a platform into the blades segment and offers precision and gentleness without the fear of cuts. It also includes a High Definition VTec Brown Eyebrow Pencil & Brush and 5-step guide on the back of pack, enabling consumers to create catwalk and camera-ready brows in an instant.
This collaboration with a makeup brand that is part of the growing UK eyebrow trend reinforces RB’s commitment to continually innovate by partnering equally with pioneering brands to further drive penetration in the Female Hair Removal category.
The ergonomic battery operated Veet gadget is specifically designed to remove body hair with a high level of precision and gentleness, making it suitable for areas including the underarms and bikini line. This is thanks to:
• Two changeable heads that offer three different trimming options: one head for the face which includes 2-sided precision blades sized 16mm and 6mm for optimal eyebrow shaping, and one larger head with a 20mm blade for bikini and underarms.
• Its two rows of rounded blades that drive hair to the cutting blades, which have no direct contact with the skin, hence no fear of cuts.
• Also included are two comb attachments which fix on the trimming heads to trim to desired length.
• Its dedicated accessories such as a styling cap, cleaning brush and a beauty pouch ensure the styler is always ready to use even on the go.
Becky Verano-Luri, UK Marketing Director at RB says:
“The exclusive collaboration between Veet and High Definition comes at an exciting time as both the hair removal and eyebrow make-up markets are booming, offering consumers both a special edition personal treat and covetable Christmas gift item that allows women to achieve perfectly groomed brows during the party season and beyond.”
High Definition launched with the UK’s No.1 salon brow brand treatment, HD Brows, in 2008. Co-founder & CEO, Nilam Holmes-Patel comments: “My top trick to achieve statement brows for Christmas, when using the Veet Sensitive Precision™ Beauty Styler, is to draw in your desired brow shape using an eyebrow pencil and then trim around it – easy and effortless home styling”.
Veet Sensitive Precision™ Beauty Styler High Definition Gift Pack launches in October 2016 and will be supported with £450,000 media investment. It will be available at Boots and other high street and online retailers with a MRRP of £39.99*.
For more information, visit www.veet.co.uk. For more information on High Definition, please visit
www.beautyinhighdefinition.com
*Pricing is solely at the discretion of the retailer
1 Veet is market leader within the depilatories segment with 66.2% market share.
Nielsen Scantrack, Depilatories, Value Shares, MAT TY w/e 23.04.16
VEET
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