After rolling out a fresh new look as part of the company’s biggest revamp in its 18-year history, healthy snacking brand The Food Doctor has gained new listings within 150 Tesco stores. The brand new Fruit and Vegetable Goodness bars have launched in front of store and are great as a healthy, on-the-go snack.
All 7 of the Fruit & Vegetable Goodness Bars (40g) are crammed with fruit/vegetables, seeds and grains. Each bar provides nearly half of a person’s recommended daily intake of fibre plus a host of wholesome ingredients, healthy fats and vitamins making them the perfect guilt-free fuel. Targeted at busy mums, commuters, office workers, gym-goers, students and the generally time-poor, the Fruit & Vegetable bars are available in the following flavours:
• Pineapple & Banana
• Fig & Mango
• Apple & Walnut
• Apricot & Almond
• Sweet Potato & Pecan
• Beetroot & Walnut
• Kale & Cashew
Launching in our new packaging the high fibre and high protein Popped Crisp Thins made with soya and corn will be available in the following flavours: Hot Wasabi, Spicy Chipotle and Sweet Chilli.
The range of popped Crisp thins are available in 23g packs.
Joining the current re-sealable (80-120g) snack mixes are three mini snack mixes (30g) available in the following flavours Chipotle Trail Mix, Smokin’ Edamame Mix and Full of Beans Protein Mix, perfect for on-the-go and packed lunches.
Hannah Haas, Head of Marketing at The Food Doctor, said: “This is the biggest investment in the brand in its 18-year history so we’re delighted to have given the brand a fresh new look which provides excellent visibility on-shelf and makes it easier for shoppers to find healthy, tasty snacks to enjoy while they’re on-the-go.”
“We want to help consumers choose and enjoy healthy snacks, wherever they are. With that in mind, we’ve developed the range to make sure each product gives our customers the perfect balance of delicious and wholesome nutrients.”