Seven fish oil products expertly blended with a tailored combination of vitamins to help keep customers at their best – Seven Seas, the UK’s number one vitamin supplier, announce the launch of the new Seven Seas Health Oils range. Representing Seven Seas’ biggest and most innovative new launch in more than ten years the new Seven Seas Health Oils range is designed to help keep customers feeling and looking great.
The benefit-led range has been developed based on insights from a comprehensive consumer research programme and consists of seven new products designed to target specific needs. Each product in the new Seven Seas Health Oils range contains fish oil expertly blended (a natural source of omega-3 nutrients) with tailored combinations of vitamins that work with the body where consumers need them most.
The new Seven Seas Health Oils range’s pioneering and eye-catching neon on midnight blue pack design aids standout on shelf to attract new customers that are looking for modern solutions to fish oil supplementation and overall health maintenance. In addition the strong colours ensure the range is easily navigated so customers can feel confident self-selecting and clearly see the benefits of each product to identify which one is most suited to their needs.
Sarah Day, Marketing Manager for Seven Seas Health Oils, comments: “This is an exciting time for Seven Seas. The launch of the new Health Oils range heralds our first step in invigorating the brand and revitalising fish oil supplements by making them contemporary. This will not only entice new users, but help to modernise and ultimately help grow the VMS category.”
The new Seven Seas Health Oils range will be launched with a 4.5 million above the line and below the line campaign. It is designed to reinforce Seven Seas’ market leading position and heritage whilst demonstrating the investment being made in to the brand, which includes the newly designed Seven Seas Pure Cod Liver Oil range, for the remaining quarter of 2011 and the first quarter of 2012.
The new Seven Seas Health Oils range can help a variety of customers who are looking to supplement their diet with fish oil and other nutrients both now and in the future.
The new Seven Seas Health Oils range:
• New Seven Seas Health Oils Energetic You contains fish oil expertly blended with B vitamins and CoQ10 to help support energy levels
• New Seven Seas Health Oils Healthy Heart contains fish oil expertly blended with garlic and vitamin B1 to help maintain a healthy heart
• New Seven Seas Health Oils Perfect Harmony contains fish oil expertly blended with evening primrose oil and starflower oil to support hormonal balance prior to and during the menstrual cycle
• New Seven Seas Health Oils Immune Defence contains fish oil expertly blended with vitamin C and zinc to help support the immune system
• New Seven Seas Health Oils Radiant You contains fish oil expertly blended with biotin, L-cysteine and zinc for healthy hair, skin and nails
• New Seven Seas Health Oils Flexible You contains fish oil expertly blended with calcium, vitamins D and K for healthy bones, muscles and joints
• New Seven Seas Health Oils Active Mind contains fish oil expertly blended with gingko, zinc and phosphatidylcholine to support mental performance
Sarah Day continues: “Whilst our considerable brand investment will drive people in store, the innovative striking visual identity of the new Health Oils range together with our bespoke in-store POS materials creates opportunities for retail to achieve significant returns within this category, by highlighting the benefits of fish oil supplementation.”
Seven Seas Health
Tel: 01482 716 209
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