Grace Foods, the UK’s leading supplier of Aloe Vera Drinks* has responded to increasing consumer demand for reduced sugar and zero sugar beverages with the launch of two new products.
The company is accelerating the growth of the aloe vera drinks category with Grace Aloe Zero, a smooth aloe vera drink that contains zero sugar with only 5 calories per bottle.
The company is also introducing Grace Aloe Refresh Smooth to sit alongside its existing ‘with aloe vera pieces’ variant. The Grace Aloe Refresh range contains 50% less sugar than regular Grace Aloe Vera drinks with just 105 calories per bottle.
The refreshing properties of aloe vera appeal to a wide range of consumers and the zero sugar and reduced-sugar Grace Aloe Refresh will help broaden this further. The reduced-sugar and zero sugar ranges contains only natural flavours and colours and contain 100% of your daily recommended Vitamin C per bottle which helps reduce tiredness and fatigue.
Giuseppe Vullo, Grace Foods Brand Manager: “We have responded to consumer feedback with the launch of these new products. The health and sugar debate is continuing and Grace Aloe Zero and Grace Aloe Refresh allow retailers to offer shoppers delicious and exciting choices when they’re looking for reduced or zero sugar alternatives.
“We launched both new products in smooth variants following enthusiastic feedback we’ve received at sampling events and on social media where we discovered our consumers have a love/hate relationship with ‘bits’, but loved the taste of our products!
We’ve worked hard to develop our new smooth variants to ensure these still have the same same great Grace Aloe taste, without the pieces. We’ll also be offering a smooth variant for our regular Grace Aloe Vera Drink range alongside reduced-sugar offerings.
“Thirst-quenching aloe vera drinks are the perfect addition to retailers’ fixtures. Shoppers are looking for something a little different, and for choice when it comes to soft drinks so offering beverages with exciting flavours, across different sweetness options is a sure-fire way for retailers to drive sales. “UK soft drinks is a huge category and although total sales are relatively flat right now ready-to-drink aloe vera drinks as a sub-category is demonstrating impressive growth at 64.9% YoY. Inline with these trends Grace Aloe is driving sales with a current 77.2% share*.
“We have an exciting year planned that includes outdoor advertising campaigns, national sampling, consumer shows, social media and instore activity. Retailers should stock up now to take advantage of this great opportunity. We cannot wait to say ‘Aloe’ to summer!” concludes Vullo.
*1 IRI UK Aloe Vera Drinks – Retail Sales, Period: MAT 52 w/e 2nd January, 2016