Alex Albone, founder of Pipers Crisps, explains why shoppers are looking for premium snacks and ‘grown-up’ flavours for a memorable night in.
Whether eating out, or enjoying a special night in, there is a definite and growing trend towards premium food and drink consumption. Customers are becoming far more discerning, actively seeking great-tasting snacks in preference to mediocre, commonplace fare whenever there’s a choice. And the good news is that they are willing to pay for that premiumisation. For them, it’s not about price; much more important is the value they get from the quality of the food they consume.
This is excellent news for retailers as it creates an opportunity to make a real point of difference by premiumising your offer, helping you stand out from the competition on the high street while driving your customers’ average spend.
For snacking you’ll need to stock a range of flavours, preferably in sharing packs, to suit today’s consumers. This means emphasis on flavour and texture is vital. For example, currently Mediterranean herb flavours are an increasingly popular choice across Europe in both food and drinks. Also, in terms of dietary needs, vegetarian eating is a rapidly growing trend and gluten is an issue for many so, again, snacks will need to meet these needs.
A perfect choice for meeting these taste and dietary needs is Pipers Crisps’ latest product, Atlas Mountains Wild Thyme & Rosemary flavour crisps. These crisps are gluten-free and suitable for vegetarians and vegans, and are an ideal accompaniment for cocktails, wines, beers and soft drinks. The crisps are also perfect before and after a variety of foods such as tapas, pizza, pasta and salads.
Strong shelf presence and impactful point of sale materials are vital in helping to drive these snack sales. So look for a snack range with good on-shelf stand-out and a design that reinforces the brand’s approach.